The Power of
Premium Embellishments
API Transfer Technologies and four select UK partners continue to push boundaries in luxury packaging with the release of ZEUS, the 5th label in the Mythos Project.
The Inspiration Behind ZEUS
- The most powerful of all Gods – ruler of the sky and thunder.
- Wields lightning bolts, commanding power and prestige.
- Symbolic of strength, dominance, and high-impact design.
Stunning Materials & Effects
ZEUS showcases the latest trends in transfer product embellishments with a bold, luxurious finish:
4079M - Rich Gold comes to life with a fluted, foil & emboss die, adding depth and texture.
8299T - Gloss Black in a high-shine finish enhances the luxurious Avery Dennison black velvet material.
The Mythos Project Continues
Launched in 2023, this exclusive collection celebrates legendary storytelling through innovative embellishments. The final 6th label will be unveiled at Labelexpo Europe, September 2025. Experience the full Mythos collection on our stand!
Packaging Première & PCD Milan
Join us at an exclusive exhibition dedicated to professionals shaping the future of luxury packaging for cosmetics, perfumery, and personal care. This event brings together designers and manufacturers to explore industry challenges, cutting-edge solutions, and emerging trends.
Looking to create unforgettable packaging?
Meet Riccardo Sottocorno and his team at Stand A48, where they will introduce our extensive range of premium transfer products, including:
- Hot stamping
- Cold transfer
(sheet-fed offset & narrow web) - Digital printing
- Special effect finishing
Visit us at Stand A48 and discover how we can elevate your packaging.
For more details, contact italia.sales@apitransfer.com or explore our newly launched Italian website.
Happy Easter
Did you know that almost all of your Easter packaging can be recycled in 3 different ways:
The outer packaging or carton goes straight into the recycling bin, even if it has been foil blocked. The coating weight of transfer product applied to paper and board is so thin, it completely dissipates during the re-pulping process.
Individual chocolate wrappers (if no chocolate residue is left) can be scrunched up into a golf ball before placed into your recycling bin.
The plastic that is still typically found in Easter packaging is PET 1, which can be recycled by 99% of local authorities, as it is the same plastic that drinks bottles are manufactured from.
